Marketing Support

We Want to Help You Promote the GSFA Homeownership Programs

Maximize Your Time and Resources with Downloadable Literature


The following literature is grouped by the specific Program. Some materials are provided in multiple languages. Use the links below to view, download, and print the PDF files.

Note: Marketing collateral is setup with one or more embedded text fields for GSFA Participating Lenders and real estate professionals to input contact information prior to printing. These are text fields only.

 

Want to Create Your Own Marketing Literature? Great!


Many mortgage professionals choose to design their own marketing literature, advertisements, and news articles, and that is fine by us.

As long as you are approved by GSFA as a Participating Lender for the Program you are promoting OR you are a real estate professional working closely with a GSFA Participating Lender, we encourage you to do so. See GSFA Marketing Guidelines.

What we ask is that you represent the GSFA Homeownership Programs with accuracy and abide by all applicable state and federal laws.

Here are a few quick tips to help you make your print media more effective:

  • Use Headlines with Action Phrases
  • Avoid Jargon
  • Identify the "value"

A huge part of the buying process in general centers around the concept of "value" - what the product or service will do for the consumer. Communicate that. Speak in a language that is familiar to the audience, avoiding mortgage terminology they might not understand. And use headlines, subheads, and bullet points, all elements that can help your reader quickly identify how and what your product or service will do for them.

 

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